Course Content
Introduction to Communication
Offers basic defintions, objectives and principles of effective communication. Describes the major barriers to effective communication. Describes the different methods of communication, formal and informal communication styles, systems and devices.
0/6
Foundations and Definitions
Objectives and Strategic Importance in Business
The Communication Process Model and Its Components
Forms, Flows, and Networks in Business Communication
Barriers and Guidelines for Effectiveness
Quiz 1
00:45:00
Written Communication & Business Correspondence
Business correspondence, often written, forms an important part of the communications process for accounting or business professionals
0/6
Fundamentals of Written Communication
Channels and Internal Written Documents
Business Letters and Correspondence
Report Writing and Proposals
Handling Business Correspondence & Mail Management
Quiz 2
00:45:00
Oral Communication & Presentation Skills
This topic helps the learner understand and navigate the requirements of any oral communications in a corporate environment
0/6
Fundamentals and Channels of Oral Communication
Key Oral Interactions: Meetings and Interviews
Presentation and Public Speaking Skills
The Critical Skill of Listening
Communication Ethics and Overcoming Barriers
Quiz 3
00:45:00
Non-Verbal, Visual, & Electronic Communication
Communication is not always oral or written. Non-verbal, visual and electronic communication is equally important in any social environment.
0/6
The Power of Non-Verbal Communication
Visual and Audio-Visual Communication
Electronic Communication – Part 1 (Email & Digital Tools)
Electronic Communication – Part 2 (Videoconferencing & The Internet)
Mechanical Barriers, Noise, and Integration
Quiz 4
00:45:00
CPA Communication Skills

Topic 4: Non-Verbal, Visual, & Electronic Communication

 

Lesson 4: Electronic Communication – Part 2 (Videoconferencing & The Internet)

 

Advanced electronic tools facilitate rich, real-time interaction and access to vast information resources.

 

Videoconferencing:

 

  • Definition: A live, visual connection between two or more people in different locations, simulating a face-to-face meeting.
  • Technology: Uses internet protocols (e.g., Zoom, Microsoft Teams, Skype).
  • Advantages:
    • Reduces Travel: Saves significant time and cost.
    • Preserves Non-Verbal Cues: Allows for seeing facial expressions and gestures.
    • Facilitates Remote Collaboration: Enables teamwork across geographies.
    • Recordable: Sessions can be recorded for those who cannot attend.
  • Best Practices:
    • Test technology beforehand.
    • Use a professional background and dress appropriately.
    • Minimize background noise and distractions.
    • Use mute when not speaking in large meetings.

 

The Internet and World Wide Web:

 

  • The Internet: The global infrastructure of interconnected computer networks.
  • World Wide Web (WWW): A service on the internet consisting of interlinked hypertext documents (websites).
  • Business Applications:
    • Company Websites: For marketing, branding, and customer service.
    • E-commerce: Buying and selling goods and services online.
    • Social Media: For marketing, customer engagement, and employer branding (LinkedIn, Twitter, Facebook).
    • Research and Competitive Intelligence: Access to unlimited information.

 

Social Media Communication:

 

  • A double-edged sword for businesses.
  • Opportunities: Direct customer interaction, brand building, crisis communication, recruitment.
  • Risks: Public relations crises, negative viral content, employee misconduct online, information leaks.

Requires a Clear Policy: Guidelines for what employees can and cannot post regarding the company.

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