Course Content
Introduction to Communication
Offers basic defintions, objectives and principles of effective communication. Describes the major barriers to effective communication. Describes the different methods of communication, formal and informal communication styles, systems and devices.
0/6
Foundations and Definitions
Objectives and Strategic Importance in Business
The Communication Process Model and Its Components
Forms, Flows, and Networks in Business Communication
Barriers and Guidelines for Effectiveness
Quiz 1
00:45:00
Written Communication & Business Correspondence
Business correspondence, often written, forms an important part of the communications process for accounting or business professionals
0/6
Fundamentals of Written Communication
Channels and Internal Written Documents
Business Letters and Correspondence
Report Writing and Proposals
Handling Business Correspondence & Mail Management
Quiz 2
00:45:00
Oral Communication & Presentation Skills
This topic helps the learner understand and navigate the requirements of any oral communications in a corporate environment
0/6
Fundamentals and Channels of Oral Communication
Key Oral Interactions: Meetings and Interviews
Presentation and Public Speaking Skills
The Critical Skill of Listening
Communication Ethics and Overcoming Barriers
Quiz 3
00:45:00
Non-Verbal, Visual, & Electronic Communication
Communication is not always oral or written. Non-verbal, visual and electronic communication is equally important in any social environment.
CPA Communication Skills

Topic 1: Introduction to Communication

 

Lesson 4: Forms, Flows, and Networks in Business Communication

 

Business communication is categorized by its direction, formality, and participants.

 

Forms of Business Communication:

  1. Internal Communication:
    • Occurs within the organization.
    • Flows:
      • Downward: From management to employees (instructions, policies).
      • Upward: From employees to management (reports, suggestions, grievances).
      • Horizontal/Lateral: Between peers in different departments (coordination).
      • Diagonal: Between individuals at different levels in different departments (project-based problem-solving).
    • Types:
      • Formal: Follows official channels and hierarchy (memos, reports, meetings).
      • Informal (Grapevine): Unofficial, social networks; fast but can be inaccurate.
  2. External Communication:
    • Occurs between the organization and outside entities.
    • Key Stakeholders: Customers, suppliers, investors, government, general public.
    • Channels: Letters, advertisements, press releases, reports, social media.
  3. Communication Networks:
    • Classified patterns for handling sensitive information (e.g., financial data, strategic plans).
    • Based on the “need-to-know” principle to maintain confidentiality.

 

The Critical Importance of Effective Business Communication:

 

  • Establishment & Survival: The “lifeblood” of business; no organization can function without it.
  • Management Tool: Essential for planning, organizing, leading, and controlling.
  • Organizational Structure & Climate: Defines relationships and influences the culture (e.g., open vs. closed communication).
  • Employee Motivation & Morale: Fosters a sense of belonging, recognition, and involvement.
  • Informed Decision-Making: Provides the accurate, timely data managers need.
  • Change Management: Essential for explaining, justifying, and gaining buy-in for change initiatives.
  • External Image & Goodwill: Builds strong relationships with customers, suppliers, and the community.
  • Stakeholder Benefits:
    • Suppliers: Prompt payments, clear orders, strong partnerships.
    • Customers: Understood needs, good service, trust.
    • Employees: Clear expectations, motivation, career development.
    • General Public: Positive corporate image, social responsibility awareness.
Previous
Next