Course Content
Introduction to Communication
Offers basic defintions, objectives and principles of effective communication. Describes the major barriers to effective communication. Describes the different methods of communication, formal and informal communication styles, systems and devices.
0/6
Foundations and Definitions
Objectives and Strategic Importance in Business
The Communication Process Model and Its Components
Forms, Flows, and Networks in Business Communication
Barriers and Guidelines for Effectiveness
Quiz 1
00:45:00
Written Communication & Business Correspondence
Business correspondence, often written, forms an important part of the communications process for accounting or business professionals
0/6
Fundamentals of Written Communication
Channels and Internal Written Documents
Business Letters and Correspondence
Report Writing and Proposals
Handling Business Correspondence & Mail Management
Quiz 2
00:45:00
Oral Communication & Presentation Skills
This topic helps the learner understand and navigate the requirements of any oral communications in a corporate environment
0/6
Fundamentals and Channels of Oral Communication
Key Oral Interactions: Meetings and Interviews
Presentation and Public Speaking Skills
The Critical Skill of Listening
Communication Ethics and Overcoming Barriers
Quiz 3
00:45:00
Non-Verbal, Visual, & Electronic Communication
Communication is not always oral or written. Non-verbal, visual and electronic communication is equally important in any social environment.
CPA Communication Skills

Topic 3: Oral Communication & Presentation Skills

 

Lesson 1: Fundamentals and Channels of Oral Communication

 

Oral communication is the dynamic process of sending and receiving messages through spoken words. It is the most immediate and personal form of communication, essential for building relationships, resolving issues, and leading teams in real-time.

 

Definition and Core Nature:

 

  • Definition: The exchange of information using spoken words, requiring the physical or mechanical presence of both sender and receiver.
  • Direct and Interactive: Characterized by immediate feedback, allowing for instant clarification, persuasion, and adjustment of the message.
  • Rich with Nuance: Conveys meaning not just through words but through paralanguage (tone, pitch, pace) and non-verbal cues.

 

Advantages of Oral Communication:

 

  1. Speed and Immediate Feedback: Enables quick exchange of ideas and instant responses, accelerating decision-making.
  2. Personal Touch and Relationship Building: Fosters a sense of connection, team spirit, and mutual understanding.
  3. Flexibility and Spontaneity: Allows the speaker to adapt the message on the spot based on the listener’s reactions.
  4. Power of Persuasion: The combination of words, voice modulation, and body language makes it highly effective for influencing and motivating others.
  5. Economical: Often saves time and travel costs compared to written correspondence for resolving issues.
  6. Secrecy: Private conversations can be more secure than written records.

 

Disadvantages of Oral Communication:

 

  • Lack of Permanent Record: Unless recorded, spoken words leave no verifiable evidence, which can lead to disputes.
  • Potential for Distortion: Messages can be misheard, forgotten, or deliberately altered as they pass through a chain of people (the “telephone game” effect).
  • Limited Reach: Difficult to communicate the same message accurately to a very large audience without amplification.
  • Time-Consuming for Groups: Can be inefficient if not well-managed (e.g., rambling speeches, unstructured meetings).
  • Requires Presence: Demands that both parties are available at the same time, either physically or via technology.
  • Not Suitable for Complex Details: Lengthy or highly detailed information (e.g., financial data, technical specifications) is harder to convey and retain orally.

 

Major Channels of Oral Communication:

 

  1. Face-to-Face Communication: The richest channel, allowing full use of verbal and non-verbal cues. Ideal for interviews, appraisals, and sensitive discussions.
  2. Telephone/Mobile Conversations: Provides immediate, two-way communication over distance. Lacks visual cues but retains voice tone.
  3. Meetings and Conferences: Formal gatherings for group discussion, decision-making, and information sharing.
  4. Interviews: Structured conversations with a specific purpose, such as selection, appraisal, or information gathering.
  5. Presentations and Speeches: One-to-many communication where a speaker addresses an audience to inform, persuade, or inspire.

Group Discussions: Informal or semi-formal exchanges among small groups to solve problems or generate ideas.

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