Course Content
Introduction to Communication
Offers basic defintions, objectives and principles of effective communication. Describes the major barriers to effective communication. Describes the different methods of communication, formal and informal communication styles, systems and devices.
0/6
Foundations and Definitions
Objectives and Strategic Importance in Business
The Communication Process Model and Its Components
Forms, Flows, and Networks in Business Communication
Barriers and Guidelines for Effectiveness
Quiz 1
00:45:00
Written Communication & Business Correspondence
Business correspondence, often written, forms an important part of the communications process for accounting or business professionals
0/6
Fundamentals of Written Communication
Channels and Internal Written Documents
Business Letters and Correspondence
Report Writing and Proposals
Handling Business Correspondence & Mail Management
Quiz 2
00:45:00
Oral Communication & Presentation Skills
This topic helps the learner understand and navigate the requirements of any oral communications in a corporate environment
0/6
Fundamentals and Channels of Oral Communication
Key Oral Interactions: Meetings and Interviews
Presentation and Public Speaking Skills
The Critical Skill of Listening
Communication Ethics and Overcoming Barriers
Quiz 3
00:45:00
Non-Verbal, Visual, & Electronic Communication
Communication is not always oral or written. Non-verbal, visual and electronic communication is equally important in any social environment.
CPA Communication Skills

 

Topic 1: Introduction to Communication

 

Lesson 2: Objectives of Communication and Strategic Importance in Business

 

The objectives of communication in a business organization are diverse and strategic, supporting every function from planning to control.

 

Primary Objectives of Organizational Communication:

 

  1. To Inform:
    • This is the most basic objective—to transmit and receive information and maintain records.
    • Vital information includes:
      • Data on products/services, customer needs, and satisfaction levels.
      • Intelligence on competitors, market trends, and technological developments.
      • Information on credit availability, raw materials, and government regulations.
  2. For Planning and Decision-Making:
    • Communication provides the data necessary for:
      • Strategic and operational planning.
      • Assigning jobs and governing production procedures.
      • Making informed decisions at all levels.
      • Developing strategies for marketing and countering competition.
  3. To Achieve Organizational Goals:
    • Directly supports targets like profitability, investment sourcing, and customer satisfaction by aligning efforts and resources.
  4. For Efficient Internal Operations:
    • Coordinates activities across departments (Production, Sales, HR).
    • Communicates policies, promotions, appraisals, and operational updates to staff.
  5. To Gather Competitive and Environmental Intelligence:
    • Collects data on rival companies (operations, strengths, weaknesses).
    • Scans the external environment (political, economic, social, technological factors) for opportunities and threats

 

Sources of Business Information:

 

  • Internal: Old files, internal reports, observations, meeting minutes.
  • External: Mass media, chambers of commerce, seminars/conferences, trade fairs, personal interviews, questionnaires, the internet.

 

The Dire Effects of Poor Communication:

 

  • Operational Failure: Confusion, mistakes, wastage of resources, accidents.
  • Human Resource Issues: Low morale, lack of motivation, high frustration, strikes, and unrest.
  • Strategic Damage: Poor information transfer, feelings of dissatisfaction among stakeholders, damaged reputation, and failure to meet objectives.
Previous
Next