Course Content
Introduction to Communication
Offers basic defintions, objectives and principles of effective communication. Describes the major barriers to effective communication. Describes the different methods of communication, formal and informal communication styles, systems and devices.
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Written Communication & Business Correspondence
Business correspondence, often written, forms an important part of the communications process for accounting or business professionals
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Oral Communication & Presentation Skills
This topic helps the learner understand and navigate the requirements of any oral communications in a corporate environment
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Non-Verbal, Visual, & Electronic Communication
Communication is not always oral or written. Non-verbal, visual and electronic communication is equally important in any social environment.
CPA Communication Skills

Topic: Oral Communication & Presentation Skills

 

Lesson 3: Presentation and Public Speaking Skills

 

Presentations are a powerful form of one-to-many oral communication used to inform, persuade, train, or motivate an audience.

 

Stages of an Effective Oral Presentation:

 

  1. Preparation:
    • Analyze the Audience: Consider their knowledge level, interests, and expectations.
    • Define the Purpose: Inform, persuade, demonstrate, or entertain?
    • Structure the Content: Create a logical flow: Introduction -> Body -> Conclusion.
  2. Research and Development:
    • Gather accurate and relevant information.
    • Develop visual aids (slides, charts, handouts) to support key points.
  3. Rehearsal:
    • Practice delivery to check timing, smoothness, and use of aids.
    • Builds confidence and helps identify areas for improvement.
  4. Delivery:
    • Opening: Grab attention, state your purpose.
    • Body: Present main points clearly, using stories, examples, and visual aids.
    • Conclusion: Summarize key messages, provide a strong closing statement, and invite questions.
  5. Follow-up:
    • Handle questions professionally.
    • Evaluate your own performance for continuous improvement.

Characteristics of an Effective Speaker/Presenter:

  • Confidence and Clarity: Speaks with assurance and articulates points clearly.
  • Audience Awareness: Tailors language and content to the listeners.
  • Effective Use of Visual Aids: Supports the speech without reading from slides.
  • Engaging Delivery: Uses vocal variety (pace, tone, volume), eye contact, and appropriate gestures.
  • Handles Nerves: Manages anxiety through preparation and positive self-talk.

 

Persuasive Communication:

 

  • The art of guiding an audience toward adopting an idea or action through logical argument, emotional appeal (pathos), and speaker credibility (ethos).

Essential in sales, leadership, change management, and advocacy.