Topic 2: Written Communication & Business Correspondence
Lesson 4: Report Writing and Proposals
Reports and proposals are analytical documents that drive decision-making by presenting researched information and recommended actions.
Report Writing:
- Definition: A formal, structured document that conveys information, analysis, and findings on a specific topic, often ending with conclusions and recommendations.
- Types of Reports:
- By Frequency: Routine (periodic) vs. Special (one-time, investigative).
- By Function: Informational (presents facts) vs. Analytical (interprets facts and recommends).
- Statutory Reports: Legally required (e.g., Annual Reports, Audit Reports).
- Structure of a Formal Report:
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- Preliminary Sections: Title page, Letter of Transmittal, Table of Contents, Executive Summary.
- Main Body: Introduction (Terms of Reference, methodology), Findings/Analysis, Conclusions, Recommendations.
- Supplementary Parts: Appendices, Bibliography.
Proposal Writing:
- Definition: A persuasive document aimed at securing approval, funding, or agreement for a plan or project.
- Types: Solicited (in response to a Request for Proposal – RFP) and Unsolicited (initiated by the writer).
- Key Contents: Statement of the problem/opportunity, proposed solution, methodology, timeline, budget, and the qualifications of the proposer.
Graphic/Pictorial Presentation:
- Definition: Using visual elements (graphs, charts, diagrams, photographs) to convey data, concepts, or emotions, supporting or replacing text.
- Importance: Simplifies complex information, emphasizes key points, increases audience retention, and makes presentations more engaging.
- Channels: Graphs, diagrams, flow charts, maps, infographics, and photographs.