Course Content
Introduction to Communication
Offers basic defintions, objectives and principles of effective communication. Describes the major barriers to effective communication. Describes the different methods of communication, formal and informal communication styles, systems and devices.
0/6
Foundations and Definitions
Objectives and Strategic Importance in Business
The Communication Process Model and Its Components
Forms, Flows, and Networks in Business Communication
Barriers and Guidelines for Effectiveness
Quiz 1
00:45:00
Written Communication & Business Correspondence
Business correspondence, often written, forms an important part of the communications process for accounting or business professionals
0/6
Fundamentals of Written Communication
Channels and Internal Written Documents
Business Letters and Correspondence
Report Writing and Proposals
Handling Business Correspondence & Mail Management
Quiz 2
00:45:00
Oral Communication & Presentation Skills
This topic helps the learner understand and navigate the requirements of any oral communications in a corporate environment
0/6
Fundamentals and Channels of Oral Communication
Key Oral Interactions: Meetings and Interviews
Presentation and Public Speaking Skills
The Critical Skill of Listening
Communication Ethics and Overcoming Barriers
Quiz 3
00:45:00
Non-Verbal, Visual, & Electronic Communication
Communication is not always oral or written. Non-verbal, visual and electronic communication is equally important in any social environment.
0/6
The Power of Non-Verbal Communication
Visual and Audio-Visual Communication
Electronic Communication – Part 1 (Email & Digital Tools)
Electronic Communication – Part 2 (Videoconferencing & The Internet)
Mechanical Barriers, Noise, and Integration
Quiz 4
00:45:00
CPA Communication Skills

 

Topic 4: Non-Verbal, Visual, & Electronic Communication

 

Lesson 2: Visual and Audio-Visual Communication

 

When messages need to be simplified, standardized, or made more memorable, visual and audio-visual tools become indispensable.

 

Visual Communication:

 

  • Definition: The conveyance of ideas and information using visual elements like images, symbols, and designs.
  • Purpose: To present complex data quickly, clearly, and memorably.
  • Common Channels:
    • Graphs and Charts: Bar graphs, pie charts, line graphs to represent numerical data.
    • Diagrams and Flowcharts: To illustrate processes, hierarchies (org charts), or relationships.
    • Maps and Blueprints: For geographical or spatial information.
    • Posters and Infographics: To combine images and text for public information or advertising.
    • Photographs and Icons: For realism, emotional impact, or universal recognition.
  • Advantages:
    • Transcends language barriers.
    • Enhances understanding and retention.
    • Grabs and holds attention.
    • Simplifies complex information.

 

Audio-Visual (A/V) Communication:

 

  • Definition: The combination of sound and visual components to create a multi-sensory communication experience.
  • Channels: Videos, films, television, PowerPoint presentations with embedded audio, webinars, videoconferencing.
  • Advantages:
    • High Impact: Engages both sight and hearing for greater influence.
    • Demonstration: Ideal for showing processes, products in use, or testimonials.
    • Consistency: Delivers a uniform message to a dispersed audience.
    • Training and Education: Highly effective for instructional purposes.
  • Principles for Effective Use:
    • Support, Don’t Dominate: A/V aids should complement the speaker, not replace them.
    • Simplicity: Avoid clutter; one key idea per visual.
    • Professionalism: Ensure high-quality production and seamless operation.
    • Relevance: All visuals and sounds must directly support the core message.

 

Application in Business:

 

  • Training: Using videos to demonstrate procedures.
  • Marketing: Television ads and online promotional videos.
  • Reporting: Using charts in annual reports.

Presentations: Using slides to structure and emphasize key points.

Previous
Next